Explore Our Articles about Advertising, Technology & Data
Laura reveals how her team solved "heavy" setup workflows and improved reliability with Armada. A conversation with the Head of Media Squad at COSMO5 Group.
We analyze the gap between platform promises and useless features, and why human supervision remains your only real lever when it comes to Meta's Advantage+ Creative Enhancements.
When testing creatives, should you use single-ad ad sets for full control, or multiple ads per ad set to let Meta optimize? Discover the three main strategies and when each makes sense.
With Meta's Andromeda algorithm, the creative itself has become the targeting mechanism. Learn why volume and variety are now essential for scaling paid social campaigns.
Discover how Meta's Threads advertising launch affects your creative strategy. Learn optimal format requirements (16:9 recommended), image cropping considerations, and campaign limitations for effectively reaching 320 million users.
Learn ad account and pages limitations, audience caps, and technical restrictions with this comprehensive guide.
Andromeda, Meta's new algorithm, revolutionizes online advertising with computing power 10,000 times greater. Discover how this AI optimizes campaigns in real-time and improves ROI by 22%.
Discover 10 proven strategies to develop high-converting ad creatives when you're running out of fresh ideas.
You might be making a critical mistake that can significantly impact your campaign performance without realizing it.
Discover how the end of third-party cookies is dramatically transforming digital marketing performance and the entire ecosystem.
